MarketingTechnology
Multi-Location Healthcare Provider — Full Digital Transformation
Became the sole marketing and technology partner for a growing multi-location healthcare provider. Built and managed their entire digital presence including Google Ads campaigns, brand identity, SEO strategy, and a custom content publishing pipeline. Developed a modern therapist directory with booking integration, service area routing, and location-based search — replacing a fragmented legacy system with a cohesive patient acquisition engine.
+340%
Organic Traffic Growth
TechnologyAI Automation
Operational Communications Platform for a Healthcare Network
Designed and built a custom internal communications platform to manage weekly therapist–patient workflows across multiple clinics. The system integrates with third-party scheduling software, auto-generates weekly operational snapshots per clinician, and routes actionable items to front-of-house staff. Includes role-based access, persistent note threading, and SMS/email notification scheduling — replacing hours of manual coordination each week.
AI AutomationMarketing
AI-Powered Content Pipeline for a Clinical Practice
Built an automated content pipeline using Make that takes clinical topics through a multi-stage research and writing workflow — from source discovery and literature analysis through to AI-assisted article drafting, media generation (featured images and infographics), and automatic publishing as WordPress drafts. Each article is structured to meet clinical accuracy standards, SEO best practices, and brand voice guidelines with minimal human intervention.
200+
SEO Articles Published
TechnologyMarketing
PR Outreach & Authority Building Operating System
Created a custom internal platform for managing media outreach at scale. Features include a pitch builder, opportunity tracker with scoring, an angle bank for messaging strategy, a quote library, and an agency collaboration portal with scoped access. The system standardizes compliant messaging, tracks outreach performance, and manages approval workflows — giving the client a repeatable engine for earning media coverage and building domain authority.
28%
Pitch-to-Placement Rate
Technology
Outcomes Tracking & Measurement-Based Care Module
Developed a measurement-based care system integrated into the client's operational platform. Clinicians can track patient progress through structured assessments, monitor caseload outcomes, and surface trends across the practice. The module supports session tracking relative to subscription packages, mismatch detection, and a client-facing assessment portal — enabling data-driven clinical decisions and demonstrating treatment efficacy.
TechnologyAI Automation
Automated Scheduling Integration & Live Data Sync
Built a real-time integration layer between a third-party appointment platform and custom internal tools. The system caches live schedule data, syncs therapist availability across locations, and feeds booking status into the communications platform and public directory. Automated CSV ingestion handles weekly appointment exports, maps staff records, and generates operational snapshots — eliminating manual data entry and reducing scheduling errors.
100%
Data Entry Eliminated